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  • Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco September 14, 2019
    Twitter took its latest campaign to the streets of its headquarters city of San Francisco--and we do mean to the streets, as spray paint-like chalk and stencils were used--but while some users were amused, the Department of Public Works was not. Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet,...
  • McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S. September 13, 2019
    On Friday, McDonald's announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant's sole creative marketing partner after beating out Publicis for the business about three years ago. "We are confident the talented team at Wieden + Kennedy...
  • LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects September 13, 2019
    LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network's search bar can now filter their results by service providers, saying as an example that members looking for help with their...
  • Facebook’s Today In Local News Feature Expands to Some 6,000 U.S. Cities September 13, 2019
    Facebook's Today In local news and community information feature is now available in some 6,000 towns and cities in the U.S. Product manager Anthea Watson Strong said in a blog post that since the social network began testing Today In in January 2018, 1.6 million people have opted in to receive regular updates in their...
  • What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight September 13, 2019
    Ad tech's week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the...