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TIPS, TRENDS, AND TECHNIQUES

FOR DOMINATING DIGITAL

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  • Clubhouse’s Icon Gets a New Look June 20, 2021
    If the icon for invite-only social audio application Clubhouse looks different, you're not seeing things. Clubhouse said Sunday that Brazilian digital communication and afro content creator Dandara Pagu will be depicted in its new app icon, which will begin rolling out to users Sunday and be pushed to all users by the end of the...
  • Consumers Demand and These Brands Deliver on Sustainability June 19, 2021
    Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and products in an effort to improve their environmental actions. Leaders from Everlane, Imperfect Foods, and IKEA discussed their growing sustainability efforts and plans for the...
  • How Iconic Brand Morton Salt Looks to the Future While Honoring Its Past June 19, 2021
    As one of the most recognizable brands in the world, Morton Salt has served the food industry for more than a century and established itself as North America's leading producer and marketer of salt. How has the Chicago-based brand managed to remain relevant in these digitally-charged times? The company's chief marketing officer, Denise Lauer, spoke...
  • The 5th Paradigm of Marketing Is Emerging. What That Means for Advertisers June 18, 2021
    Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as a whole. Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President, Healthcare, shared his insights on inspiring and achieving breakthrough work and how he envisions the fifth paradigm of marketing to unfold at this...
  • DoorDash’s ‘Soul of the City’ Traces the Emotional Return of New York City’s Restaurants June 18, 2021
    The energy that consumes DoorDash's Tribeca premiere at The Standard Biergarten in New York aligns with that of the short film the event honors: communal. Hopeful. Vibrant. As the crowd awaits the premiere of "Soul of the City," the delivery service's follow-up to its 2020's "Southside Magnolia," there's an air of excitement for both the...