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FOR DOMINATING DIGITAL

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  • Outside Inc. Lays Off 15% of Staff as It Transitions to Digital May 21, 2022
    Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing, will...
  • 19 Campaigns That Won Big at This Year’s One Show May 20, 2022
    The One Show's 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward a brighter future created a number of captivating works. "The Lost Class" continues its awards season sweep by claiming Best of Discipline in the Creative Use of Data, Experiential and...
  • Audi Picks Ogilvy as Its New Creative Agency of Record May 20, 2022
    Ogilvy has come out on top of Audi's eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis' Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the...
  • Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store May 20, 2022
    With plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or vegetarian. Today, plant-based delivery service Mosaic Foods made the jump from DTC to its first brick-and-mortar store in Brooklyn. Located at 607A Vanderbilt Ave. in the Prospect Heights neighborhood, Mosaic...
  • Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas May 20, 2022
    As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May 20). The four lenses are: Night Owl Lens: Electric Daisy Carnival's iconic owl soars overhead and looks true to life thanks...