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  • After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl January 22, 2021
    What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all--but they both just scored lead roles in DoorDash's first-ever Super Bowl commercial. The campaign, which will kick off with a 30-second teaser in Sunday's AFC Championship Game, is an upbeat rendition of the Sesame Street classic "People In Your...
  • Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack January 22, 2021
    Few lyrics have proven more prophetic than "Tag Team, back again," the line that launches listeners into 1993's timeless track "Whoomp! (There It Is)." Long after the song's initial dominance of radio stations and clubs, it reemerged time and again in popular culture. Will Ferrell in the mailroom of 2003's Elf? Whoomp. The animated film...
  • NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year January 22, 2021
    Key Insights NBCUniversal is trimming its cable network portfolio: Sports network NBCSN will be no more by the end of the year. The company will be moving NBCSN's top sports programming to USA Network and streaming service Peacock. NBCSN, which first launched in 1995 as the Outdoor Life Network, is the cable TV home of...
  • Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia January 22, 2021
    Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho, its line of pest and weed control products. The company, which sells fertilizers, soil and other lawn and gardening products, was clearly impressed: As of last fall, VaynerMedia is now creative and...
  • Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021 January 22, 2021
    As in-person gatherings remain unsafe to attend during the pandemic, virtual and "phygital" hybrid events are here to stay in 2021. Event marketers now have 10 months of experience creating virtual gatherings, but they'll need to focus on improving virtual event networking, engagement tactics and sponsor integration this year, according to a new study from...