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TIPS, TRENDS, AND TECHNIQUES

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  • Dentsu Aegis Network Rebrands to Dentsu International September 28, 2020
    Dentsu Aegis Network (DAN) is undergoing a rebrand, intending to simplify its offering. The new name is Dentsu International. DAN was a result of Dentsu's 2012 acquisition of Aegis Media for a reported $5 billion and comprises nine major agency brands: Carat, Dentsu X, iProspect, Isobar, DentsuMcgarryBowen, Merkle, MKTG, Vizeum and Posterscope. The network is...
  • When McDonald’s Didn’t Respond to Customers on Facebook, Burger King Decided to Jump In September 28, 2020
    Burger King's rivalry with its largest rival, McDonald's, stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics. Remember when Burger King's "Whopper Detour" campaign lured fans all the way to McDonald's just to unlock a 1-cent Whopper coupon and then...
  • Adweek Podcast: Hispanic/Latinx Heritage Month September 28, 2020
    Between Sept. 15 and Oct. 15 is Hispanic (or Latinx) Heritage Month. This week's episode of Yeah, That's Probably an Ad celebrated this by discussing how advertisers target Latinx consumers, including the positives and the cringey moments when it goes two steps too far. This special episode was hosted by senior editor Nicole Ortiz, who...
  • LinkedIn Reorganizes Specialties for LinkedIn Marketing Partner Program September 28, 2020
    LinkedIn rejiggered the specialties in the directory for its LinkedIn Marketing Partner Program to make it easier for brands to find the right partners for the solutions they seek. The updated list of specialties is: Audiences: Partners for audiences enable you to bring your data or a partner's data into Campaign Manager to enhance LinkedIn's...
  • 4 Things Marketers Should Keep in Mind About Podcast Advertising September 28, 2020
    It's no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth. In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities....