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  • IHOP Kicks Off a (Really) Sweet TikTok Challenge December 9, 2019
    IHOP wants TikTok users to let its syrups do the talking or, more accurately, the singing. The restaurant chain kicked off its first-ever TikTok challenge Monday, #SyrupTurnUp. TikTok users are encouraged to have their IHOP syrup bottles "sing" along to its frenzied version of holiday classic "Silent Night," called, "Not So Silent Night." Dancing and...
  • The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Made December 9, 2019
    This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. The mission was to sell a train. So they got in a car and drove...
  • Too Many Women Still Feel Vulnerable Working in Advertising December 9, 2019
    Thirty-five years ago, Adweek revealed findings from a shocking survey showing that women in advertising were making 67% of what men earned. So, how are we doing today? Unfortunately, things haven't changed all that much. Women on average make 82% of what men do, and many women of color make even less (black women, for...
  • The 1990s Were a Revolutionary Decade That Forever Changed How We Watch TV December 9, 2019
    This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. In January 1991, as the Gulf War's Operation Desert Storm was underway, my family and...
  • Access and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Out December 9, 2019
    This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. "I swear my phone is listening to me," said everyone with a smartphone. And they're...